Azure Wellness Case Study

Challenge

Azure Wellness was a start-up company planning to sell custom blended vitamin supplements to the gay and lesbian community. The company founders hired Debbie to provide project management and business process consulting services for the company's ecommerce website. At the start of the project, the company had a business concept and some funding. The business proposition had not been validated and website functionality had not been determined.

Execution

Debbie assembled a top-notch team with expertise in ecommerce, user centered design and product fulfillment. She and her team then established a development approach. Once this approach was set and deliverables defined, a series of worksessions were held to establish a shared understanding of project scope and determine business goals for the project. The team interviewed prospective site visitors and customers to finalize user profiles and make appropriate adjustments to site functionality and the business model. Finally, the team drafted a Detailed Requirements Specification Document that described all potential site functionality, project constraints and open items identified during the project.

Results

The detailed requirements specification served as the basis for all subsequent site development. Issues raised in the scoping work also led to changes in target audience make-up and development of a beta site to test out assumptions regarding how products were sold and how the online sales process worked.